9/14/2023 0 Comments Project runway season 2![]() Influenced by a pragmatic daily life, I aim to merge the everyday realities of practicality and ease with a bit of fantasy, style, and confidence… not just special occasion. How has your aesthetic changed over the years? My design aesthetic has evolved over the years but I’m still very much drawn to the dichotomy between femininity and tomboy chic that drew me to become a designer in the first place. I’ve only worn them three times and absolutely covet the design and craftsmanship that was needed to create them. Things in your wardrobe that aren’t necessarily “essentials,” but that you would never give up: A pair of Balenciaga Spring 2009 black & white neoprene women’s pants. Your own daily uniform: Black, navy and white in various combinations of fabrications and textures. Women already demand this but the industry hasn’t, as of yet, been able to match it. I want to give women creative, designer-level pieces that are both interesting and comfortable, unique and versatile, and do so in an environmentally and socially-conscious, scalable way. How has the idea of “essentials” evolved since you entered the industry? I’d love to toss out certain traditional fashion verbiage that seems antiquated and no longer applies to today’s consumer including “seasonal, classic, and essentials.” The great thing about shopping in today’s vast marketplace is that you have the individual opportunity to define what that means to you. Here, he elaborates on the do’s and don’ts of constructing a functional yet fashionable wardrobe in the modern age. Unsurprisingly, Vosovic’s biggest pet peeve is seeing something on the runway and waiting five months to purchase it. And because I don’t have to design far in advance, I can react to what people want or what’s happening in the world around me.” ![]() For the consumer, this means lots of variety, with newness coming every few weeks. “I can design as many prints as I want, with no minimums. “My creative vision and freedom is now unrestricted,” he said of his new venture. Additionally, new looks are produced every few weeks, meaning that Vosovic operates not only outside of seasons, but also any fashion week calendar. ![]() And these aren’t your mother’s “essentials,” as Vosovic believes women should have bold prints and colors in their wardrobes all year round. And while that may seem like a tall order, the concept is simple: Customers are offered one look that consists of two pieces-a dress and a top-that can be mixed and matched however they see fit. The Kit seeks to not only re-define fast fashion with ethical and high-quality manufacturing, but also antiquated ideas of seasonal, classic, and essential pieces. After the show, he didn’t disappear, rather, he launched his own namesake ready-to-wear label in 2009, and is now launching The Kit, a sustainable fast fashion line for the versatile, modern woman. ![]() The name Daniel Vosovic may sound familiar to some: the 35-year-old designer was a finalist on the second season of Project Runway. ![]()
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